Six months into the Potatoes New Zealand chief executive role and Kate Trufitt has embraced the challenges and opportunities with enthusiasm.

With a wealth of experience in the horticulture industry spanning 20-plus years, Kate decision to vie for this coveted leadership position has proven a resounding success.

And she hasn’t looked back, travelling the length and breath of the New Zealand engaging with growers and industry partners – Kate is making her mark in the horticulture industry.

“This opportunity has allowed me to really utilise all my experience and expertise developed over time. Working with industry it is clear that Potato New Zealand needs to really drive the industry strategy with guidance from our board and for the benefit of our growers,” says Kate.

“I am encouraged by what the future holds, and the direction New Zealand’s potato industry is heading and am excited to be leading the charge as an integral part of it.”

Heading up a team of six experienced staff, Kate is committed to listening, enabling and promoting better outcomes for the New Zealand potato industry.

As the focus for the Potatoes New Zealand team shifts to the year ahead, one of their primary goals includes garnering member support for the levy order and presenting the finalised strategy as well as business plans to propel the industry in the right direction.

With the levy order vote scheduled for April-May 2024, Kate and her team are rallying grower members to actively participate in shaping the future of New Zealand’s potato industry.

Kate is optimistic about the vision for the sector, which is ‘End to End Value Creation’.  There is no resting for the Potatoes New Zealand team as in the coming months they will be working diligently towards the industries objectives, guided by Kate’s leadership and a shared vision for potato industry that is growing together. For more information on Potatoes New Zealand, visit: potatoesnz.co.nz