New Zealand’s avocado industry made a high-profile push into Asia with celebrity cook and New Zealand avocado ambassador Nadia Lim taking to the stage at a global food festival in Singapore in March to help promote consumption of Kiwi avocados.
More than 17,000 people attended the Savour food festival, which featured Michelin star chefs and award-winning cuisine from around the world.
Growing demand from health-conscious consumers has already seen NZ avocado exports to Singapore soar from 600 trays per week to 3600 trays per week in the last five years.
The promotion of New Zealand avocados at Savour was led by AVANZA Ltd, which collectively market 80 per cent of New Zealand avocados exported to Asia, with support from its Singaporean-based importer Freshmart and industry body New Zealand Avocado.
AVANZA Ltd spokesman Carwyn Williams says Asian markets are very receptive to products that promote health and wellbeing.
“The Singaporeans are rapidly taking on board the health and beauty benefits of avocados. They’re high in potassium, protein, fibre, vitamins and antioxidants,” says Carwyn.
“They’re also great for your skin and cardiovascular health so we expect to gain a lot from the exposure at Savour.”
Freshmart spokesperson Qi Lin Phan says there is a lot of “untapped potential” in Singapore.
“Avocados are still viewed as a ‘Western fruit’ and are used mostly in Western cuisine. But they are becoming increasingly popular among the educated, middle-aged group, who are looking for healthier additions to their daily diet.”