With a year-long break from shows, the TechniPharm team had a good opportunity to evaluate the next step in their strategy to ‘make farming ezy’.
One of the traditional ways in which most companies exhibit is by using lots of gear, like you need to have the whole showroom shifted to Fieldays, says TechniPharm CEO Harmen Heesen.
“But times have changed, everything anyone ever want to see is online and at: www.technipharm.co.nz all our information is freely accessible – you don’t have to leave any details or log-ins, so the shop is always open.”
Additionally, TechniPharm has more than 25000 working applications on farm all over the country, so if someone wants to see something working it’s never far away, and even better, you can see it in working action, says Harmen.
“Exhibiting is also very costly, in both human resources and energy, lots of equipment moved from A to B, all at a cost and with a carbon loaded to a planet already under stress.
“So a reset of a new way of doing things was on the cards and what better way to start our new journey at Fieldays 2021.”
Technipharm will exhibit inside the main pavilion with its key innovations and offerings for food and fibre producers in the Beef, Dairy and Sheep sectors.
“Our expert team will be on hand to engage and share with you their ideas and experience to help you make your farming ‘ezy’.
“We will have a number of demonstratable features of products and new concepts and product releases to show you. And last but not least we will have some great offers to take advantage of during Fieldays.
“We look forward seeing you at our site in the Main Pavilion at Fieldays 2021.”