Fieldays goes hybrid

Extraordinary circumstances led to a very different Fieldays last year, where the largest agriculture event in the Southern Hemisphere moved entirely online for the first time in its 52-year history.

But it was far from all bad – introducing a digitised format through Fieldays TV and Fieldays Online meant 90,455 people from more than 75 countries could virtually attend.

That’s why Fieldays 2021 will feature both a digital broadcast of the event via Fieldays Online, and the classic physical event at Mystery Creek, Ohaupo.

“We’re hosting a hybrid event so we can extend the reach and engagement for exhibitors and create a great experience for visitors,” says Fieldays major events manager Lee Picken.

“It's exciting to see the two come together.”

Backing a Kiwi classic

Due to Covid-19 restrictions, Lee says last year’s Fieldays had to be organised from home in just 108 days.

“This year we are more prepared than ever to adjust the event so it can go ahead in different Alert Levels. That’s important to us, as Fieldays is a part of Kiwi’s DNA.

“We’re working closely with all of the relevant authorities, both locally and nationally, and we have plans in place so we can adapt quickly.”

Lee says that despite the uncertainty, exhibition holders have remained just as keen to sign up this year.

“We’ve found that really humbling and have been shown continued support from all involved, particularly our sponsors, partners and volunteers.”

New and improved

The Fieldays app will return this year with the continuation of the ‘find my car’ feature, where users can drop a map pin on their park.

The app also includes an event planner so the Fieldays experience can be tailored to all – from farmers in the market for a tractor, to those who want to collect as many free pens and beanies as possible.

“You can save your favourite exhibitors and the app will show you the quickest way to get to them from where you are, so you don’t have to miss out on anything.

“We’re always looking to refine and improve the event – so watch this space.”



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