Innovative solution for dirty boots

“That essential item you never knew you needed” is how the Eliminar team describes its boot removers.

The Young Enterprise business team of year 13 students from Westmount School campuses in Timaru and Dunedin launched the hands-free, galvanised steel boot remover in the Innovation Centre at Fieldays, offering the public the chance to try out the device.

Company CEO and communications manager Bella Boakes says the idea for the boot remover came from the team’s search for a useful and practical device for farmers, gardeners and anyone who works outside.

The concept won the approval of investors taking part in a ‘Dragon’s Den’ event in May when Eliminar won the award for best investment potential.

“Out of all the 22 teams competing at our Otago Dragon’s Den we were the one team that they would have picked to invest in.”

The team includes Bella as CEO, sales Arlen Williamson, production Zane Richards, production and marketing Cassidy Blampied, marketing Sabina Lewis and finance Amy Suckling.

Highly commended

“The judges and Dragons loved our product and business. We had some really encouraging feedback from a range of people at the Dragon’s Den. We were also highly commended on our business presentation.”

The Young Enterprise Scheme is a New Zealand-wide competition run by the Lion Foundation to encourage students to be innovative and come up with solutions, to work as a team and to network with a range of people to grow their business.

“We presented our business to a group of judges and “Dragons”, who marked us on our overall business presentation and our potential. It was also really interesting seeing all the other groups we competing against for nationals,” says Bella.

Clean socks

The Eliminar team’s stand at Fieldays was professionally presented, with, in addition to chance to try the boot remover, a video of it in use, plus samples of the product and pamphlets.

Cassidy says Boot Remover is an innovative solution to make life easier. “When you take your gumboots off after a hard day there is nothing worse than bending over to take off your boots and getting a muddy hand or sock for your effort. Now with our Boot Remover, you can relax when your work is done.”

That’s because it’s designed to allow those with even the largest feet to step into the device, removing each boot without bending, and walk inside with clean socks.

The Boot Remover is NZ-made of steel and zinc, plated in a choice of either silver or gold, and comes with a two-year guarantee.


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