Elders – Carr sale complete

The sale of the Elders New Zealand business to South Island based Carr Group has been completed following the sale announcement in June.

The Elders business will continue to trade under the Elders brand for the foreseeable future with Stu Chapman continuing on in his role as managing director.

 Craig Carr, Carr Group managing Director (left) and Stu Chapman of Elders.

When the sale was announced Carr Group Managing Director, Craig Carr said the opportunity to return Elders to Kiwi ownership was exciting for both companies.

“Bringing together two strong agri-businesses under one New Zealand entity will not only expand our footprint within New Zealand but also across the global marketplace where we currently operate and export to more than 40 countries.

“Supported by a team of over 400 staff in New Zealand, Australia, India, Africa and the Middle East, this acquisition will take combined group annual revenues to in excess of NZD300 million,” he says.

Elders currently employs more than 250 staff from the Far North to Invercargill and is involved in livestock, wool, farm advisory services, farm supplies and insurance.

Following the sale notification, Elders Managing Director Stu Chapman and Carr Directors, Greg and Craig Carr have been travelling New Zealand meeting with Elders staff and clients to discuss what bringing together two strong agri-businesses will mean for the rural community into the future.

“The feedback we have received from both Elders staff and current clients has been overwhelmingly positive,” says Stu Chapman. “The rural sector is very encouraged about the 100 per cent New Zealand ownership and is keen to embrace a new Kiwi brand."

Craig Carr says, “I am looking forward to working with both companies under one entity and joining forces with Stu Chapman to create a robust rural business. We will continue to look for synergies across the combined group and are working on growth plans to support our vision.

“The Elders staff both Greg and myself have met with have been extremely encouraging and supportive of the sale.”

The Carr Group which trades as Winslow, was founded 40 years ago in Ashburton, by Greg and Glenys Carr who are still active in the business along with their three sons and daughter. The company’s business interests include Winslow Contracting, Canterbury Seeds, Leley Centre Ashburton, Apitech Honey, The Honey Company, Zealanda Farm and Winseed.


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