John started out as a trainee horticulture advisor for the Department of Agriculture in 1962. Even during this time he was considered by his peers as an industry guru.

Today he is an internationally sought after consultant predominantly working for the pipfruit industry. He has clients in Australia, Chile, Argentina, the UK, South Africa and Brazil.

This gives him a vast pipfruit knowledge and an ability to think at new levels and give the industry a refreshing foresighted approach. He’s had an article printed in every issue of the fruit industry magazine Orchardist for 28 years ... except one.

“John’s contribution to the pipfruit industry has been enormous. Many individuals, businesses and indeed this country, have benefited from his contribution, which truly covers a life time,” HortNZ president Julian Raine says.

Other awards presented were the President’s Trophy to the Bay of Plenty’s Ian Greaves, and industry service awards to berryfruit scientist Geoff Langford and former HortNZ chief executive Peter Silcock.

These awards were presented for the first time. Ian Greaves was honoured for his exceptional efforts in developing pastoral care support systems for kiwifruit growers during the outbreak of Psa disease.