The business environment over the past 18 months has been impacted by the uncertainties of Covid-19 and the government’s public health response to it.

While there is this level of uncertainty, one thing we are certain of, is that food production will continue to be the key building block of New Zealand’s recovery. As a company, Fruition Horticulture provides independent, evidence-based advice to growers to assist in this economic recovery.

Ruth Underwood and Sandy Scarrow, the owners and directors of Fruition, have worked closely with growers and their service providers to support the horticulture industry for the past 35 years.

We are both very focused on ensuring that the industry and individual growers achieve not only their production goals, but also consider the other aspects of the triple bottom line, that is, people and planet.

Global demand for quality, sustainably-grown, clean and green New Zealand primary produce continues to grow. In fact, the increase in demand for product has partly been driven by the health-giving properties of kiwifruit particularly.

Each year brings its own set of challenges. These challenges may be faced better with the help of an external ear. As consultants, we are here to help you frame up the questions and then help you to answer them.

So if you are considering whether now is the right time for you to sell, how to manage succession within your growing business, how to grow and develop the talent in your business or how to respond to the proposed removal of hydrogen cyanamide from the kiwifruit growing system, consider bringing either Sandy or Ruth in to support you in this decision making process.

We value our independence, think about bringing in an independent person when making key decisions on your orchard’s future.

For more information on any of the consultancy or training services offered by Fruition go to their websites: www.fruiton.net.nz or: www.fruition.ac.nz