Developing new market for larger fruit

There is currently good demand for New Zealand avocados in Thailand, says export trader of JP Exports Ltd Darren Hughes.

“Our export season started about one month earlier this year than in previous years. Our customers demand green, good quality fruit which we are air freighting.  


JP Exports was part of a successful promotion of New Zealand avocados together one of Thailand’s top supermarkets.

Darren says Thailand is traditionally a small count size market. However, thanks to the promotion, there was a change in the consumers’ purchasing habits.  

“Our customer wanted to be different to all the other Thai importers and decided to promote the 25 count instead of the smaller avocados. Thanks to this promotion and our customer’s choice of wanting to be different in the market, we now have a home for some fruit that traditionally would go to Australia.”


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