Fifteen more colourful cows are set to appear in the streets as Morrinsville’s ‘Herd of Cows?’ project takes its next step.

“Since the first 15 cows were launched in March I think there’s been quite a lot of cow envy because my phone has been running hot with calls from people who want to sponsor a cow,” says Nicki Robb, of the Cow Project Committee.

‘Freedom’ painted by artist Christine Melchior is CooperAitken’s cow in Morrinsville’s ‘Herd of Cows?’ project.

“‘The Herd of Cows?’ unique, permanent art attraction is already creating a point of difference for Morrinsville to demonstrate its innovation, vibrancy and our dairying heritage, while adding some flare and character to the town.”

Locals and visitors alike are enthusiastic about the cows, says Maree, and the artwork on them is outstanding. The fact they are tactile, life-size and painted all over has great appeal.

“Every cow is so different and there was a real excitement when they were unveiled.”

Nicki says the ‘Herd of Cows?’ project is designed to give people another reason to visit Morrinsville.

“We know we are a great town but we are not on a main traffic route so sometimes people pass us by. We hope the cows will change all that.”

The possibilities for the project are only limited by imagination, says Nicki. “We hope, as funds allow, to establish a website and a mobile app so people can download an art trail to visit every cow.”

Nicki says she doesn’t have an artistic bone in her body, but can appreciate art – and believes the cows are a great way to showcase Morrinsville, the dairy industry and art too.

“The cows are on show 24/7 so people can enjoy them whenever they wish.”